Pricing
Well-being = the whole thing.
Everything you need to scale well: the tools, team, time, systems, and spaces to reach your wellness and business goals.
In short
How much does FounderWell cost?
FounderWell has three monthly plans. Beach ($250) covers your daily rhythm, the founder community, and every FounderWell training, with well.i.am, our AI agent, to find the part you need (30 questions a month). Tides ($500) adds 1:1 coaching, unlimited well.i.am, and a seat for someone you love. Surf (from $1,000) adds your own dedicated coach and room for your team, priced for your company’s stage and how much coaching you want. Plans are month-to-month, annual plans get two months free, and Tides starts with a free week.
Find your rhythm
Beach
Daily rhythms, the founder community, and every FounderWell training, with an AI that finds the part you need.
$250 per month$2,500 per year, two months freeMonth-to-monthBilled once a year
Request inviteIncludes
- Daily check-in
- Daily deep work sessions
- Rhythm sessions for momentum
- Founder community and live group sessions
- Quarterly strategy deep-dive
- Every FounderWell training, on demand
- well.i.am, 30 questions a month
Build without burnout
Tides
All of Beach, plus 1:1 coaching and a seat for someone you love.
$500 per month$5,000 per year, two months freeFirst week free
Request inviteEverything in Beach, plus
- 1:1 coaching
- well.i.am, unlimited
- A seat for a loved one
Scale without burnout
Surf
All of Tides, plus your own dedicated coach. Bring your team. Priced for your stage.
From$1,000 per monthFrom$10,000 per year, two months freePriced with you on a call
Request inviteEverything in Tides, plus
- Your own dedicated coach
- Messages with your coach between sessions
- Bring your team
Tides and Surf
Coaching credits
Your plan comes with credits every month for 1:1 sessions with a FounderWell coach. There’s no fixed price per session: it depends on your stage and the kind of coaching you need, so your support flexes as your company grows.
Every plan
Skip the 400 hours.
Every training and recording FounderWell has made is in your account, and you don’t have to watch any of it. Tell well.i.am, our AI agent, what’s going on and it takes you to the five minutes that help. Even at 2 a.m. before a board meeting.
Founding members
Join before launch and keep your price for as long as you stay.
Partner rate
Founders from partner accelerators and communities get 20% off. That’s $200, $400, or from $800 a month.
Pause, don’t cancel
Take up to two months off a year, for a fundraise or a newborn, and pick up where you left off.
Teams and portfolios
Supporting a leadership team or a portfolio of founders? Sponsors of 10 or more seats get the partner rate, and we build custom programs. Sponsors see who takes part, never what’s said.
Let’s talk
How it starts.
Request an invite
Tell us who you are and what you’re building.
Intro call
30 minutes on what’s weighing on you most, and how we’d work on it together.
Your free week
Starts on the day you pick, with an orientation that sets everything up for you.
Month-to-month
Around day 30 we check in together: is this still the right plan?
Compare plans.
| Feature | Beach | Tides | Surf |
|---|---|---|---|
| Community | |||
| Founder communityFounders who get it, and live group sessions led by coaches who’ve run companies. | Included | Included | Included |
| Daily rhythms | |||
| Daily check-inThree questions a day, and a trendline of how you’re running. | Included | Included | Included |
| Deep work sessionsLive, guided co-working, every day. | Included | Included | Included |
| Rhythm sessionsLive sessions through the week that keep your momentum going. | Included | Included | Included |
| Library | |||
| Training libraryEvery FounderWell training and session recording. You never have to watch it all. | Included | Included | Included |
| well.i.amOur AI agent, trained on all of it. Tell it what’s going on and it takes you to the few minutes that help. | 30 questions a month | Unlimited | Unlimited |
| Well-being libraryMeditations, sleep tools, crisis support, and daily readings. | Included | Included | Included |
| Coaching | |||
| Baseline diagnostic and quarterly vitalsWhere you start, and how you’re progressing. | Included | Included | Included |
| Quarterly strategy deep-diveThe business and how you’re running, with an Integrative Growth™ coach. | Included | Included | Included |
| 1:1 coachingSessions with a FounderWell coach, paid with monthly coaching credits. | Not included | Included | Included |
| Your own dedicated coachOne coach who knows you and your company, with messages between sessions. | Not included | Not included | Included |
| Seats and extras | |||
| SeatsWho the plan covers. | Just you | You and a loved one | You and your team |
| Expert benchIntros to vetted partners when you need them, paid per project. | Included | Included | Included |
Who it’s for
For founders whose capacity is running behind their opportunity.
You’ve built something real, and the pressure is real too. Maybe you’ve done this before and refuse to do it the same way again. You’re surrounded by people and understood by almost none of them.
You don’t need a heavier program. You need rhythms that actually happen, a coaching crew that understands both the business and the founder, and an honest read on how you’re really running. Often the bottleneck isn’t the strategy. It’s the capacity of the person carrying it.
This, not that.
- Rhythms that actually happenNot: A heavy program you fall behind on
- One coach for the business and the founderNot: Therapy here, strategy over there
- A read on how you’re running, separate from how the company isNot: “How’s the business?” as the only check-in
- A cadence that flexes with your lifeNot: A playbook run at you
- Coaches who’ve run companies themselvesNot: Advice from people who’ve only read about it
“Every founder group I’d joined wanted my numbers. FounderWell asked how I was sleeping. Turns out that was the number that mattered.”
How FounderWell compares with therapy, coaching, and CEO peer groups
Questions, answered.
What is FounderWell?
FounderWell is an Integrative Growth™ platform for founders and their teams. It brings together therapeutic, strategic, and systemic support (experienced coaches and advisors, entrepreneur-aware mental health professionals, peers, and on-demand resources) so you can scale without sacrificing what matters most.
Which plan is right for me?
Start with a 30-minute intro call about what’s weighing on you most, and we’ll recommend one. Tides is our core plan.
Is there a free trial?
Yes. Tides starts with a free week from the day you pick, with an orientation that sets everything up. After that it’s month-to-month.
Is there an annual plan?
Yes. Pay yearly and get two months free: $2,500 for Beach, $5,000 for Tides, and from $10,000 for Surf.
What is well.i.am?
Our AI agent, trained on every training and recording FounderWell has made. You don’t have to watch any of it: tell well.i.am what’s going on and it takes you to the session, or the exact minute of one, that helps. Beach includes 30 questions a month; Tides and Surf are unlimited. It’s a guide to our material, not a replacement for your coach or a clinician.
Why does Surf say “from”?
Because it’s built around you. The price depends on your company’s stage and how much coaching you want, and we agree on it together on a call. It starts at $1,000 a month.
Can I pause instead of cancelling?
Yes. Pause any plan for up to two months a year, for a fundraise or a newborn, and pick up where you left off.
What do coaching credits buy?
1:1 sessions with a FounderWell coach. Tides and Surf include credits every month. There’s no fixed price per session: what one takes depends on your stage and the kind of coaching you need, so your support flexes as your company grows. You see the cost before you book, and credits only come off once the session happens.
I’m already a member. Does my price change?
No. Anyone who joins before launch keeps their price for as long as they stay.
Can my partner or co-founder join?
Tides includes a seat for a loved one, because the people closest to you carry this too. On Surf, bring your team. For whole leadership teams, we build custom programs.
Are peer support groups really effective?
Peer support is one part of an integrative model, not the whole of it. Curated spaces let you share openly with founders who are facing, or have overcome, similar experiences. Expert-led growth sessions add skill development, and intakes, assessments, and check-ins track your progress toward target outcomes.
Who are the FounderWell facilitators?
Experienced founder coaches, advisors, and entrepreneur-aware mental health and well-being professionals. Professional standards and our code of ethics are led by Dr. Jai Belton, PhD, CGTC-S, CATC-S.
What should I expect in my spaces?
Curated, safe spaces to share challenges and make meaningful connections; weekly founder standups for a quick mental reset, clear priorities, and accountability; peer- and expert-led growth sessions; and daily deep work streams for uninterrupted focus.
Can I stay anonymous?
Most sessions happen live on Zoom with your coach and other founders, so by default people will know who you are. If anonymity matters to you, tell us and we’ll work out a way for you to take part without sharing your name or company.
Still deciding? Let’s chat.
Want to know more about how FounderWell works, who we help, or how Integrative Growth™ can help you scale well? A call is a great way for us to get to know you and your needs. No obligation. No pitch. Just a conversation to see if there’s a mutual fit.
We work with founders, leaders, and teams from